Registration Offerings
These leads generally tie into a sign up or registration form. This form may be a registration for a forum or in order to receive a report, catalog or other company service. At the end of the registration form offerings can be made for other services or products that the user can opt in for, sometimes at a much decreased price, as part of registration. For example a site on photography might use a registration offering to give users a year's subscription to their photography magazine with a 15% discount if it is signed up for as part of the registration process. Like the free report these offerings need to tie into your company's product or services so that a connection between the product and the company is maintained, bringing the customer, no matter if it is an individual or a company, back for future references or purchases.
Opt In Mailing ListsMailing lists are a well prove and very valuable way to keep in touch with other businesses and customers and
to quickly get word out to interested parties about promotions, sales, new product lines and changes in business. The temptation with such lists is to purchase lists from other businesses and flood businesses and individuals with your company information. This is a danger as such mailings are often classified as junk mail or spam mail and can result in your site being blocked by various ISPs at the request of their users. Better than purchasing unfocused lists is to allow for users to opt in to the mailing list. Provided a link where users can register for a newsletter or other company mailing list and then focus your efforts to these parties, who have already shown interest in you and your product.
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